Miele now included in top ten brand world rankings!

One of our specialist kitchen appliance brands Miele now appears within the top 10 brand advocacy rankings, compiled by YouGov*, a community of four million people around the world who share their views.

The rankings looked at brands’ current and former customers, and analysed which brands had the highest proportion of people recommending them to a family member of friend.   Miele scored 70 and was positioned at number six in the list of recommendations, with no other appliance manufacturer appearing in the top 10.

Concerning the rankings YouGov states that, ‘A recommendation from friends or family is one of the strongest votes of confidence it is possible to give to a brand.’ Simon Grantham, managing director of Miele GB said: “Miele is proud to be featured in the YouGov top 10 brand advocacy list. YouGov is a champion of consumer engagement and conversation, and to be included is a strong testament to the Miele Immer Besser (Forever Better) brand promise – striving to offer the highest quality standards, whilst delivering products and services that offer real consumer benefits.”

For more information about having Miele appliances in your new kitchen, call us or pop into the showroom for a chat.

* The time period for the recommend scores was in the 52 weeks to 14 October 2016. www.miele.co.uk